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Episode 8: Information Architecture as a Bridge
By: Kristin Ferguson Information architecture (IA) is the science of structuring content as it is applied to news websites or blogs, online stores, booking apps, downloadable software, etc. The goal of information architecture is to classify the content in a clear and understandable way and arrange it according to relations between the content pieces, allowing users…
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Episode 7: Demographic cohorts: Generation X, Generation Y (Millennials), and Generation Z.
By Kristin Ferguson Demographic data is a key building block in defining your target audiences on social media. Generational nuances have a huge impact on how people interact with your brand, from the awareness stage all the way to advocacy. When creating a product, as an owner you must decide how you are going to…
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Episode 6: From User Needs to User Acceptance
By Kristin Ferguson The design offers a potent way to position and differentiate products and can play a significant role in their success. In many ways, it is the focus on a deep understanding of the customer or user that transforms a bundle of technology with the ability to provide functionality into a “product” that…